What is "Off Page" Search Engine Optimisation?

Off Page SEO

Off-page search engine optimisation are things that you do outside of your website in order to help your website rank better in organic search. Here are 4 effective ways in which you can use off page SEO to help improve the ranking position of your website.

1. Social media

It is important to have a strong social media presence to be stand out from your competition. It is highly likely that your target audience spends a great deal of their time using social media. 78% of the UK population has a social media account, and that is only likely to increase in the years ahead. Using social media effectively can help generate more traffic to your website. Having a strong social media presence also plays a significant role in determining search engine position. More engagement with your posts and being considered as well regarded on various popular social media channels will give your website a boost.

2. Social bookmarking sites

Two popular social bookmarking sites are StumbleUpon and Reddit. There are many popular social bookmarking sites that can help with the off-page optimisation. As the contents of these social bookmarking sites are frequently updated and are relevant, search engines respond well to traffic generated from these sources.

3. Build relationships with social media influencers and bloggers

Try googling "top blogs + your area of business". A mention from a blogger can really help with your search engine ranking position. Top bloggers can often have a very strong fan base. A positive endorsement from a key influencer can improve your website’s ranking position on Google. Try building a relationship with bloggers in your sphere, remember that your content if it is any good, will be of interest to them and if they can backlink to your website you will benefit from both increased traffic and a boost to your search engine position.

4. Try to get backlinks to your site

Try creating an Infographic and sharing it with your community so they run it as a guest post. Infographics can help make complex information easy to read and may be useful to your community's audience. Think of something that could be of interest to your community. Here is an example of an infographic that we created for our building client Knoetze which we sent out to architects and interior designers.  Send this out to blogs and publications, and don’t forget to request a link back. Your industry is filled with opinion formers who hold sway amongst your target audience. If you get them on board it will help you increase traffic to your website and increase your business as a result.