What effect does your url have on your search engine ranking position?

Here are some handy tips for best practices for URLs from a recent MOZ blog in order to have a positive effect on your search engine ranking position.

Try to keep your URLs as simple, relevant, compelling, and accurate as possible, is important to getting both your users and search engines to understand them, which helps them to rank well. Although URLs can include ID numbers and codes, the best practice is to use words that people can understand.

To help with the readability of a URL use hyphens to separate the words. URLs should not use underscores, spaces, or any other characters to separate words. 

URLs should be definitive but concise. By seeing only the URL, a user, and search engine should have a good idea of what to expect on the page.

Use lowercase letters. In some cases, uppercase letters can cause issues with duplicate pages. Eg www.peritusdigital.co.uk/Blog and www.peritusdigital.co.uk/blog might be seen as two different URLs, which might create issues with duplicate content, which is a big no-no for SEO.