When to advertise on Facebook

Wednesday, 14th February, 2018
When to advertise on facebook

Facebook is by far the biggest social media network in the UK, so learning how to harness the power of Facebook can potentially bring lots of new customers to your business. 

The trick is to understand what Facebook is really good at in order to know how to get the most out of it.

Facebook allows you to communicate with like-minded groups and friends about all the things that matter to them the most. Therefore it is easy for Facebook to identify people by the things that they enjoy doing and the groups that are members of.

In a Facebook advertising campaign that we ran for a new Pilates Studio we were able to target the following people with the following interests:

  • Interests: Naturopathy, Massage, Parvati, Fasting, Therapeutic touch, Kali, Meditation, Brahma, Aura (paranormal), Spirituality, Acupuncture, Manual therapy, Reincarnation, Pilates, Psychic, Obesity awareness, Extrasensory perception, Brahman, Alternative medicine, Vishnu, Vitalism, Mantra, Rama, Palmistry, Mandala, Physical fitness, Energy medicine, Reiki, Homeopathy, Reflexology, Yoga, Prana, Advaita Vedanta, Nutrition, Dieting, Parapsychology, Rāja yoga, Gyms, Shakti, Tantra, Hindu astrology, RunningTelepathy, Crystal healing, Aromatherapy, Dharma, Chakra, Energy (esotericism), Ganesha, Clairvoyance, Kundalini, Shiatsu, Mediumship, Physical therapy, Bach flower remedies, Chiropractic, Ayurveda, Astrology, Psychic reading or Physical exercise

There is no other medium that can allow you to do just that, so if your business can appeal to people by their hobbies or interests, facebook advertising can be a great tool to reach your target audience with.

In addition, we were able to add traditional demographic stipulations:

  • Age: 25 - 64
  • Gender: Female
  • Location - Torquay England

The results of this campaign were incredible. For a tiny spend we were able to reach over 7,000 likeminded souls who exactly matched our target audience. They engaged with our advertising and began to find out more by clicking through to our website.

Our client’s studio is now busier than ever.

Catherine, the owner of South Devon Pilates, said: "I think the targeted nature of our Facebook advertising campaign really helped to raise our awareness of our clients in a geographical area where we could have remained invisible. Peritus understanding of our business and how this could be translated into a Facebook advertising audience has proved invaluable to our business.”