AJ Paine & Sons - Tree Surgeons

The Brief

Peritus Digital were asked to help AJ Paine & Sons Tree Surgeons based in Totnes generate more enquiries for their business by improving their digital marketing presence.

The Process

Peritus Digital researched the customer journey of those looking to find a tree surgeon on-line. This identified certain areas that could be improved in terms of the way the users interacted with the existing website and how it was optimised for search engine optimisation SEO.

The Result

Peritus Digital overhauled the design of the existing website in order to create a smoother user journey to generate more enquires for each user. We did this by creating a simple interactive contact form which appeared on each page of the website. We also increased the amount content the website and put a plan in place to target the relevant keywords for the business to help improve the SEO performance of the business. We also worked with the client to devise a social media strategy in order to create more enquires through instagram, facebook and Google My Business. We have also created a highly targeted PPC Adwords campaign on both Bing and Google to search our target audience cost effectively in paid for search.