Peritus Digital were asked to provide Business Mentoring advice to help Inspired Playgrounds build their business in the UK.
Peritus Digital worked with the directors of the company to help set achieveable business targets and put in place a strategy to market the business more effectively on-line. This identified certain areas that could be improved in terms of the way the users interacted with the existing website and how it was optimised for search engine optimisation SEO. We also researched how parents and teachers were using the internet to search for playground ideas and funding in order to build and effective PPC Campaign.
The process is ongoing but to date we have a clear strategy going forward and clearly defined abjectives as to the role of the website and how we will use proven digital marketing techniques