Here at Peritus Digital, we can help your business perform better online. Whether it's focusing on your website and how it is perceived by your customers and what you would like your website to do for your business. Peritus Digital build websites that naturally perform well in search engines rankings. Once your website is saying the right things to the right people, in order to have the desired effect upon your business that you need it to, it is important that we start to find your customers online.
There are a variety of techniques that we can use to recruit new viewers to your website; Search Engine Optimisation (SEO), social media, email marketing and PPC are all ways which we can bring traffic to your website but which one is the most effective?
Digital Marketing Strategy
Once you have researched your target audience and built your website, having a sound digital marketing strategy will help you raise your head amongst your competition in a ever increasingly digital world, where both your customers and competitors are online.
We will help you design a digital marketing strategy that will help your business grow for the future.
Setting a Goal
You are looking for ways to help your business grow. You might want more a greater brand recognition or possibly more customers. Whatever your business goals, starting with a solid target will greatly increase your chances of success. Having a sound Digital Marketing Strategy with clear goals will help your build businesses to grow compared to a business with non articulated goals and targets. A lot of precision is involved in digital marketing and having a clear goal will help you decide what to focus on.
Creating a Marketing Funnel
The most successful online businesses have built an effective digital marketing or sales funnel. A marketing or sales funnel is when you understand your customer’s journey from when they are a complete stranger to your business, to when they become a lead and ultimately a client or purchaser of your product.
A well built marketing funnel will help you create the online environment that will encourage your customers to move through your funnel.
Peritus Digital are experts at building your online sales funnel and can help you achieve your business goals on line.
How to develop a call-to-action
Having a strong call to action is an important part of your marketing funnel. A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, or request a product demonstration. A strong call to action should direct people to you landing page on your website, where you can collect your visitors’ contact information in exchange for a valuable marketing offer.
In that sense, an effective call to action will result in more leads being generated and higher conversions for your website.
Creating an Effective Dialogue
Building a relationship with your potential customers is not just about selling. This can also be used to propel potential future customers into your marketing funnel. Supply them with something relevant to your product or service that they want.
Use your offers as a way to gather more information about a potential buyer while driving them further into your funnel at the same time. This brings them closer to becoming an actual quality lead who will spend money on your product or service.
Driving Traffic into your marketing funnel
In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website.
Driving traffic through quality content
Creating strong relevant content for that is interesting for your target audience is essential to build the traffic for your marketing funnel. You can share this via press releases, blog posts, and articles on other relevant, websites that appeal to your target audience.
Insert links from this to the relevant section or page on your website to help drive traffic to your website.
Driving traffic through keyword strategy and SEO
Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic. Find out more about our SEO services.
Have a well built website
Ensuring that your website is optimised and functioning at it’s best is essential. A poorly built website will not deliver your objectives. Peritus Digital wil set about improving on your website's code quality, design, performance and SEO from the beginning of the project.
Driving traffic with Pay Per Click
Pay per Click or PPC enables website owners to generate additional visitors to their website by paying a fee each time one of their ads is clicked. PPC is often useful for new products or competitive categories where your website has not had the opportunity to build its own organic placement on search engines. Search engine advertising is one of the most popular forms of PPC. Peritus Digital have used PPC strategies extremely effectively for Vehicle Save, see our projects page.
Driving Traffic through Email Marketing. Email marketing can be a highly effective route to generate traffic for your sales funnel. Using email to persuade a potential or current customer by asking them to interact with your business can generate real momentum in your sales funnel. Peritus Digital have used email marketing with great effect in building the business of the Saving Energy Group, see our portfolio page.
Peritus Digital will be able to help you build a marketing funnel that will truly transform your business. See testimonials and examples of our previous work here.