Pay Per Click Advertising (PPC)
Peritus Digital Pay Per Click Management Service
Pay Per Click (PPC) refers to the advertisements that are shown above natural organic listings on a search engine results page. The cost for having your advertising shown on a search engine results page in Google, Bing or Yahoo, are based on two criteria: cost-per-click and keywords. The cost per click is determined by the cost of individual keywords that are relevant for attracting your target audience, which exist as part of a larger bidding system. Some keywords are more expensive than others, which is why PPC keyword research is essential for identifying certain target keywords.
Peritus Digital's online marketing service are experts in pay per click advertising, and understand how well written pay per click advertising can attract high traffic volumes to their client's websites. Peritus Digital's pay per click experts provide all aspects of PPC services as part of ongoing digital marketing services. Our PPC strategies include the creation and optimisation of search engine advertising, management of your daily ad budget, analytics analysis and monthly reporting.
Peritus Digital can help you to develop an effective PPC Strategy
Digital marketing is a rapidly evolving business, consequently, pay-per-click advertising requires daily adjustments, Peritus Digital's PPC experts will assess each client's requirements and continually monitor and adjust the bidding process and placement of relevant keywords. Peritus Digital's PPC planners will manage advertising campaigns and are ready to adjust their campaigns to reflect market conditions, this is especially necessary when ensuring clients get the best value for their advertising campaigns by adjusting the price and placement and enhancing the creative execution to be more attractive to the target recipient. This is why the pay per click management services we provide are second to none.
Well thought out & targeted PPC advertising campaigns
Peritus Digital's search engine marketing campaigns include containing PPC advertising. The effective implementation of PPC strategies are an essential part of digital marketing optimisation, and when done correctly, can have a massive impact on their clients business as new customers flood in. Peritus Digital's PPC marketing services enable our clients to be in complete control of how much they want to spend to achieve their adverting requirements.
According to Google, a higher bid strategy will ensure PPC ads appear higher in the paid listings, however, the position of the ads will also take into account how well a PPC advertisement performs with click-through rate and the bounce rate of the landing page that the ads point to. Peritus Digital clients will benefit by the importance attached to the landing page which can be enhanced by our own website design team and the creation of engaging ad copy, relevant site content, and targeted relevant keywords.
Building an Effective PPC Advertising Strategy
Building an effective PPC campaign will also help identify which keywords will be useful in a search engine optimisation campaign as well. During the campaign keyword phrases can be tested by paid listings and the effect s can be tested through the landing pages. By choosing the right keywords that perform most effectively and by ensuring their placement in an SEO campaign will achieve dividends for our clients. By running PPC advertising in conjunction with SEO will improve the digital marketing performance of most clients that employ both, with very positive results.
If you would like to know more about our Managed PPC advertising campaigns please don't hesitate to contact us.