The Business Guru is the Business and Marketing Service element of Peritus Digital
Angus is a highly experienced Marketing Professional, Advertising Agent, Project Manager, Entrepreneur & Small Business Owner.
Angus learned his trade in working for several Advertising Agencies in London winning several awards for creative thinking and marketing skills.
He was Group Account Director for Universal McCann running the Sky, SAAB, MasterCard, UPS, Black & Decker, Nestle & Marriott accounts amongst others. Working with some of the most talented marketing brains in the country. He also headed up McCann's "New Media" Department as it was described then 6 years prior to the launch of facebook!
Angus subsequently set up several small businesses in London & The South East within the construction industry. The unique selling point of these businesses was that they were heavily customer focused and marketing orientated. With strong websites and social media profiles. This ensured that they were successful in a sector that is traditionally weak in these areas. After a decade of building this business up, Angus realised a life-long dream to relocate South Devon and sold up.
Angus is a registered and approved member of The Association of Business Mentors providing expert, tailored advice to
help businesses achieve rapid, sustainable growth. Find out more at www.associationofbusinessmentors.org/
His aim is to use his experience in order to provide help and support to Small & Medium sized businesses. Offering practical, hands-on, business ideas and marketing strategies particularly through digital media, websites and social media that have been proven to work in the real world with real budgets for real people.
If your business could benefit from a new impetus and a fresh pair of eyes and some creative thinking he would love to hear from you.
Angus is a people's person is an award-winning, media, advertising & marketing coach. He has worked at two of the best advertising agencies in the United Kingdom.
Having learned his trade, he used his extensive marketing skills to help set up and run three small businesses.
Running your own business can be fun rewarding and exciting. It can also be incredibly time consuming and a roller coaster ride of highs and lows!
He can advise you of any potential barriers that may prevent your business from growing, and work with you to develop effective strategies to stimulate high growth for your business.
Angus can provide you with an analysis of your website and social media channels to see if your product or service is engaging to your potential customers
Through his experience, Angus can quickly understand the issues affecting a business. He knows the marketing tools available to help attract new customers, improve profitability and has the experience and know-how to implement them. Particularly through stronger performing websites, digital and social media channels.
In his time he has worked with some of the best creative minds in the country, and, when coupled with the joys, and scars!, of running my own business for over 14 years, I have the real-life experience to find the right insights to help any business succeed.
He offers a large range of coaching services that he has first-hand experience in:
Business Strategy, Marketing, Advertising, Direct Communications, Building strong Websites, devising effective Social Media strategies, understanding the issues affecting Search Engine Optimisation.
identifying & creating strong business partnerships with staff, suppliers, key clients and specifiers for the long-term benefit of your business.
Since setting up The Business Guru in 2013, Angus has worked with clients across extremely diverse business sectors; including automotive, brewing, health food, holiday businesses, equestrian, therapists; Pilates, Chiropractors & Physiotherapists. Construction; builders, roofers, plumbing and heating, window manufacturers, timber frame and self-build homes. Leisure, event organisers, forestry services, hairdressing, charities, restaurants, cinemas and even museums!
Working with The New Lion Brewery, a highly ambitious craft brewer based in Totnes, we developed a Business Vision, which included a Skills Analysis of the key personnel, designed to highlight any staff issues that were a barrier for the company to grow.
Working with all the directors, we developed the financial business plan for the future success of the business. I coached the Directors through rebranding taking into consideration the different packaging formats and how best to sell both to the trade and directly to the consumer. I reviewed the current expansion plans and identified the Leadership and Management training needs for senior staff.
I have developed a training programme to help the business to be better run and more likely to achieve their ambitious growth targets identified during the programme. The training programme covers business administration, marketing, and sales strategies.
Angus also works with Vehicle Save the South West's and possibly the UK's fastest growing vehicle leasing company. Our task included constructing an online marketing strategy to help grow the business through an improved better performing well-branded website for the business, search engine optimisation, Google Adwords, identifying the key target audience and advising how best to reach them through the company's digital communications.
Angus is a keen cricketer as is head of fundraising for the Harberton Cricket Club. He is in charge of a local group who help organise the annual dog show attended by over 300 people to help raise funds for the club.
How we work
We can help coach any business, large or small, in a way that suits the issues that need to be addressed.
We worked with the owner and office staff of Warrior Roofing to develop a Marketing Strategy to help them build their business to become one of Exeter’s prominent roofing companies.
We reviewed how the company communicates with its prospective clients right through the consideration process, quotation stage, while the work is on-going and to their after sales care. This includes all of their marketing activity. Their Logo, website, vehicle branding, banners, advertising and use of social media.
In coaching South Devon Pilates I was heavily involved in all aspects of the business from top to bottom.
With South Devon Joinery it was mostly the marketing side of the business that we helped with.
Harberton Dog Show was more about project management and the logistics for a fun, local event.
The 'Old School' Building Company asked us just to rewrite their website to make it more contemporary and make it feature higher on the search engine rankings.
With Devon Haylage we devised a strategy to make haylage more interesting to their target audience by focussing on the health benefits for horses, which we coined in the phrase "Forage for Healthy Horses"
Whatever the issue that is facing your business. We have had the experience of working with some of the most creative minds in the marketing and advertising industries and have also experienced life in the real world, working with real businesses across a wide variety of business sectors and issues.
I am sure that I can work with you to help your business thrive! Please do get in touch, I would love to hear from you!