Get an SEO Expert to help your business

How can contacting an SEO Expert help you?

Using an SEO Expert will help your website appear higher up search engine ranking position on Google, Bing and Yahoo.

Our SEO Experts will research your target audience

Here at Peritus Digital we can help you achieve a better SEO ranking by researching your target audience’s search habits online. From this we can begin to understand the keywords that your customers are using and we can suggest how the content and structure of your website can be altered to make your website more relevant in Google’s eyes to the search terms used.

Using an SEO Expert will help your website rank higher

In addition to the content and structure of a website, there are many other details about your website that are investigated by the search engine’s algorithm before it determines which ranking position to assign to your website.

Peritus' SEO Experts will use tools to see how effective your website is

Well coded websites will appear higher in search rankings than those websites that use poorly built code. Our SEO Experts will analyse the performance of your website from an SEO perspective. This will include analysis of the following SEO criteria:

Amount of content

How many words your website has on each page, as the amount of quality content on a website has been shown to correlate with its search engine ranking.

Freshness

Updating a website regularly can make search engines like Google and Bing “spider” more often, so it will be faster at indexing your changes. Also, visitors perceive up-to-date websites as more credible and are likely to dismiss websites as irrelevant if the content was written a long time ago. Recently updated websites will outperform websites that have not been updated in a long time for SEO.

Internal links

How many links does your website have internally and how well signposted are those links? Peritus Digital’s SEO Experts will show you how this can be improved.

Incoming links

How many external websites link to yours? Websites with more, relevant, links and links to high traffic, well respected websites will rank higher in SEO terms than those that have less links.

Domain Age

The earlier your website is registered the better from an SEO perspective as it implies that the business has been around for longer and is therefore more likely to be more sound.

Popularity

Peritus' SEO Experts will ascertain how popular your website is in comparison to other websites. Less popular websites appear lower down on search engines.

Social interest

Our SEO Experts will investigate how many facebook likes, twitter followers your social media profiles have? Do you have a Google + page? Businesses with a lower social media following will be ranked lower by search engines than those have more.

Facebook page.

Our SEO Experts will check your website has a link to your facebook page and that the facebook page links back to your website.

Twitter

How many twitter followers does your business have? How often do you tweet? A business that has many followers and tweets regularly about relevant topics will perform better in SEO than those that do not.

Mobile

Our SEO Experts will check to see if your website is mobile responsive, and the content is readable on mobile phones and tablets. We will test to see whether your website is optimised for mobile devices. Mobiles and tablets are increasingly used to browse the web. Most websites are not designed to work on the smaller screen sizes that these devices have, so it is considered best practice to make your website adapt to give the visitor a better experience. Websites that are optimised for mobile will perform better in search engine rankings than those that are not.

Images

Our SEO Experts will check to see if your website uses defined image sizes. If your website does not have defined sizes in its code, it will prevent your customer’s browser from loading the images quickly. These attributes although optional, are strongly recommended, as they help the browser arrange the page faster, which is better for SEO as faster loading website will rank higher than those that take longer.

Meta tags

Peritus Digital's SEO Experts will check whether metadata (a type of hidden information on a webpage) is present, and being used correctly. In particular, this includes meta tags. Some metadata has great value, particularly to search engines. Correct use of metadata can improve your placement in search engines, but more importantly how your website appears when in a search engine. In particular, the description meta tag, is frequently shown in Google beneath the link to a specific result. Well written Meta Tags will have a positive effect upon search engine optimisation.

URL Format

Our SEO Experts will check that the format of URLs on your website are appropriate. The URL, otherwise known as the address of the page, is what appears in the address bar at the top of your web browser. Clean, good, easy to remember, URLs are also more likely to appear higher in search engines than dirty URLs.

Page titles

Peritus Digital’s SEO Experts test whether the page titles that are used on your website are displayed correctly. A page title exclusively refers to the ‘title’ tag of a page, and nothing else.

All pages should have a title - this is one of the most important elements of a well built web page. The title is particularly important for several reasons as search engines pay specific attention to the words used in your page titles. They are emphasized more than the text in your pages, and help optimise your website for those words. It is therefore very important that the titles recognise the insights that you gained when undertaking your Google Research. Titles should be clear on every webpage, but it is important that the titles are varied and appropriate for the keywords you are which to rank well on for SEO reasons.

Headings are important for SEO

Our SEO Experts will test the headings used in your website are appropriate for use in your page. Headings with the correct tags are good for search engine optimisation and helps visitors without a visual browser access your content.

Our SEO Experts will check the analytics of your website

Analytics is an important tool in understanding the mechanics of a well performing website. Modern analytics solutions give a site owner a wealth of information about their site, often for free. In order to make the best of a site, analytics is an invaluable tool and is recognised by search engines that will rank websites with analytic codes higher than those that do not.

Printability

Peritus Digital’s SEO Experts will test to see if the content of your website is suitable for printing. A well-built website will enable its users to print off content in a printer friendly format. Websites that achieve this will perform better in SEO than those that do not have printer friendly content.

Server behaviour

There are many ways to improve the efficiency of a website and how it's treated by search engines by configuring the website's server settings. Well built websites that perform better in search engine rankings will be configured correctly, our SEO Experts will check your server behaviour.