3 Digital Marketing Tools & Resources Every Hotel Needs In 2017
Marketing and advertising in the hotel and hospitality industry is notoriously competitive. With so many options for clients and guests to choose from, it’s never been so important for your hotel to stand out from the crowd and attract both new clientele and returning guests.
If you’re brushing up your hotel’s digital marketing strategy for 2017, we’ve listed the three essential tools and resources that you should have in your arsenal, to make the next twelve months your most successful yet:
An optimised, mobile-friendly website design
Having a responsive website (a site which adapts itself for use on smartphones and tablet devices) is no longer a luxury in the world of hospitality – it’s an essential. If you’ve delayed optimising your website and ensuring it’s fully compatible with the range of devices that people use to access the web in 2017, now is the time to consider a full revamp.
Your website should be the hub of all your other marketing efforts – it’ll power your content marketing, it’s the foundation of your SEO marketing, and when your targeted marketing pays off, your site will be where the bookings are made. For hoteliers, it pays to invest in a world-class website that’s optimised for 2017’s high standards.
Dynamic video resources
We’ve all been in the situation where we’ve looked through a hotel’s pictures online and wondered exactly how faithful they are to the real thing – and we’ve all heard horror stories about friends who showed up to a hotel to discover it looked nothing like the pictures! 2017 is the year to put this in the past with engaging video resources for your hotel.
Film a tour of the lobby and other communal spaces, and create realistic, authentic video clips of each room type, from the regular double rooms up to the executive rooms and suites. The statistics regarding video marketing don’t lie: placing a video on a landing page can increase your conversions by up to 80%, and 92% of those consuming videos on mobile devices are likely to share it with others.
Value-added resources for guests
Hotel marketing managers must always be looking for ways they can enhance the customer experience for their guests – and one of the best ways to do so is by offering them the use of a value-added resource.
Couples Page, for example, is a platform unique to the wedding planning industry, and is an ideal way for hotels to offer value for their guests. For hotels offering wedding packages, Couples Page provides clients with a wedding planning tool to help the occasion run smoothly. The platform also helps hotels to identify further marketing opportunities, whether it’s the bride and groom themselves, or guests who are attending the wedding. This simple resource can increase customer satisfaction enormously, and result in increased referrals for wedding venues.
For more information about Couples Page and targeted marketing for hotels, explore our website!